Automakers would one-up each other on a global scale while their dealerships would battle locally, using billboards and banners. Advertising is all about personalization these days.
Audi billboard ad wars full#
With the advent of social media, these skirmishes became full battles. After looking at lists of the best, and the worst, TV commercials, alongside our top 20 print ads, we’ve compiled our top 10 clever billboard advertisements. While ads talking to each other are nothing new to advertising or OOH, Rave’s read serves as a reminder of the effectiveness of OOH and importance of calling on competitive brands. That is to say since the beginning of OOH time. These usually started with some cheesy insult or snide remark which triggered an entertaining retaliation, resulting in higher sales for both companies. Billboard ‘wars’ have been with us since the beginning of commerce and competitive brands. Automakers used to wage vicious ad wars on each other, especially the US ‘Big Three’ and German ‘Big Three’ manufacturers respectively. Others were silly to the point where they have become classics, such as Citroën comparing their 2CV to a Lamborghini, a Rolls-Royce, and a Porsche 911. I cant say I have ever looked at a billboard and thought, Yeah I think I will buy that car. The slogan usedby Audi was Chess, No thanks, Id rather.
While useful, this is quite boring compared to automotive advertisements of the past.īack then, some advertisements were laughter-inducingly hilarious, really clever, and sometimes even inappropriate. Audi purchased a new billboard in SantaMonica to advertise its new A4 Sedan and to mock BMWs slogan. These days, most car advertisements show off a car’s capabilities, engine size, power output, and fuel economy.
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